Study Questions Pop-Under Ads
The ads have appeared at various high-traffic sites such as MSN, weather.com, NYTimes.com and Yahoo. Jupiter found that the x10 ads had a conversion rate of 4.2 percent overall. The study also found that 73 percent of x10.com visitors left within 20 seconds.
While Half.com, Real.com and Colonize.com also have successfully increased site traffic because of pop-under campaigns, Jupiter warned that Web marketers negotiating performance-based pricing for such ads could be entering losing propositions because of poor conversion rates.