Study: Priceline Dominating Online Travel Industry

Share this article:
Priceline.com leads the online travel market in three prominent categories, according to recent poll results by market research firm Harris Interactive.


Harris, Rochester, NY, ranks Priceline first in brand recognition, traffic and revenue among online travel firms in an Internet survey that sampled 97,000 users.


However, the poll said that the reverse auction site has experienced a recent decline in customer satisfaction, and its scores have dipped since the beginning of the year. Priceline, Norwalk, CT, ranks third among its market sector in this category, behind Southwest.com and Travelzoo.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.