Study: Poor Data Quality Costs $600B Yearly

Share this article:
Problems keeping data current cost businesses in the United States more than $600 billion per year, according to a report released yesterday by The Data Warehousing Institute, a provider of education and research in the data warehousing and business intelligence industry in Seattle.


The report, which also was sponsored by data quality vendor DataFlux Corp., Cary, NC, a SAS company, found a gap regarding the quality of data in many organizations.


Almost 50 percent of survey respondents expressed no current plans to implement an initiative to improve data quality, even though 78 percent of respondents said their organizations need additional education about the importance of data quality and methods to maintain and improve it.


"The good news is that achieving high quality data is not beyond the means of any company," said Wayne Eckerson, director of education and research at the institute. "Companies that have invested in managing and improving data quality can clearly cite the tangible and intangible benefits of doing so." According to the report, benefits include improved customer satisfaction, a "single version of the truth" and "greater confidence in analytical systems."


The report, Data Quality and the Bottom Line: Achieving Business Success Through a Commitment to High Quality Data, is the institute's first report in its 2002 Report Series. The findings were based on interviews with industry experts, customers and survey data from 647 respondents.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.