Study: Online Will Benefit from Higher Ad Budgets in 2003

Share this article:
Media professionals expect larger advertising budgets this year, according to a new survey from online researcher InsightExpress and publisher MediaPost.


Forty-five percent of the 1,092 media planning and buying executives polled by Stamford, CT-based InsightExpress expect their media buying budgets to increase in 2003. Only 18 percent expected a decrease.


The Internet will be the largest beneficiary of the increased budgets, with 36 percent of the surveyed media executives saying they will hike their online spend.


Nearly a third will allocate more money toward cable television buys and 22 percent will up radio spend, indicating that advertisers are also seeking media with highly targeted audiences.


InsightExpress also found that nearly 80 percent of all media buyers expect to be held more accountable for results this year that they were last year. A good two-thirds expect their job to be more difficult too.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.