Study: Online Will Benefit from Higher Ad Budgets in 2003

Share this article:
Media professionals expect larger advertising budgets this year, according to a new survey from online researcher InsightExpress and publisher MediaPost.


Forty-five percent of the 1,092 media planning and buying executives polled by Stamford, CT-based InsightExpress expect their media buying budgets to increase in 2003. Only 18 percent expected a decrease.


The Internet will be the largest beneficiary of the increased budgets, with 36 percent of the surveyed media executives saying they will hike their online spend.


Nearly a third will allocate more money toward cable television buys and 22 percent will up radio spend, indicating that advertisers are also seeking media with highly targeted audiences.


InsightExpress also found that nearly 80 percent of all media buyers expect to be held more accountable for results this year that they were last year. A good two-thirds expect their job to be more difficult too.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.