Study: Online Shopping in UK Lacks Service

Share this article:
Internet shopping still has a long way to go in the United Kingdom, according to a study released yesterday by England's Trading Standards Institute.


The organization made online purchases from 102 companies based in the UK. It found that 38 percent of orders did not arrive on time and 17 percent did not arrive at all.


Items failed to arrive for various reasons, including computer system crashes, companies disappearing, items out of stock or orders forgotten.


Among the findings:


• Among the companies surveyed, 25 percent of the sites were not secure, allowing for access to credit card numbers and other sensitive data.


• A national flower delivery chain failed to deliver a bouquet, yet charged the customer anyway.


• A vitamin supplier e-mailed credit card details.


• A clothing and accessory company delivered sunglasses bearing no resemblance to the pair purchased online.


• A company charged $15 to deliver a computer mouse 15 miles away.


On the positive side, many small businesses tested well by delivering goods within 24 hours and offering 30-day return policies.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.