Study: Online Loyalty Programs Poor Motivators

Share this article:
While three-quarters of online consumers belong to Internet-based loyalty programs, just 22 percent of them said this motivated them to make purchases, according to a study released last week by Jupiter Communications, New York. Of 1,200 consumers polled, 40 percent said easy returns made more of an impact on their buying decisions. Customer service and product selection were also more influential according to 37 percent of the respondents.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.