May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Infographic: CMOs and CIOs Fight for Customer Centricity

Multichannel Is Perrigo's Marketing Cure

40 Under 40: 2013 Call For Entries Now Open!

May 01, 2000

Study: Online Loyalty Programs Poor Motivators

While three-quarters of online consumers belong to Internet-based loyalty programs, just 22 percent of them said this motivated them to make purchases, according to a study released last week by Jupiter Communications, New York. Of 1,200 consumers polled, 40 percent said easy returns made more of an impact on their buying decisions. Customer service and product selection were also more influential according to 37 percent of the respondents.