Study: Men Prefer Coupons, Women Prefer Sale Items

Share this article:
Consumers favor free shipping above all other money-saving options when shopping online, but men favor coupons over sale items while women prefer sale items over coupons.


The finding appears in the first Ebates Online Savings Index, released yesterday by Ebates (www.ebates.com), a shopping portal that gives consumers cash back every time they shop online.


Manufacturer rebates and sweepstakes ranked behind sale items and coupons across the board.


The Ebates Online Savings Index draws on proprietary data from the online shopping and savings behavior of Ebates' 7 million members. To be released quarterly, the index will serve to track shopper preferences and educate the growing community of online shoppers about ways to recognize the best deals.


The index also found that the class of items consumers are shopping for affects how they choose to save online.


For example, 90 percent of those shopping in the home & garden category cite free shipping among their favorite ways to save money when shopping, higher than in any other category. Those buying in the business & office and computer categories look for mail-in rebates more often than do users in other categories. And those shopping for apparel and jewelry are eager to find items on sale.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.