Study Identifies Best International Hi-Tech Web Sites

Share this article:
Dell Computer, Hewlett-Packard (including Compaq Computer) and SAP are the leaders in providing language-compliant international Web sites, according to a study by Summit Strategies released yesterday.


The study evaluated all international Web sites operated by IBM, Hewlett-Packard, Compaq, Dell, Sun Microsystems, Cisco Systems, Nortel Networks, SAP and Oracle. It also audited the Web sites of additional vendors on the siteIQ E-Business Index, including Microsoft, Computer Associates, Novell, Lawson Software and PeopleSoft.


The study revealed several problems for IT vendors.


"U.S.-based IT vendors are playing much too fast and loose with English on their international Web sites," said Marty Gruhn, vice president and practice director at Summit Strategies. "Overall, we found that only three vendors -- Dell, HP and SAP -- have sites that come close to communicating effectively with their international buyers in their own languages. We believe SAP's performance in our study proves that U.S. vendors can achieve best practices in global content. The issue isn't resources; the issue is a company's willingness to do it right."


Another problem vendors face is offering global e-commerce capabilities to their international users.


The study was conducted in late July and early August.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.