*Study: Holiday Sales Growth Down, Order Size Up

Share this article:
While online sales growth slowed this holiday season, average order sizes were up, trade group Shop.org and research firm The Boston Consulting Group said yesterday.


Online retailers' average order size during the 2000 holiday shopping season grew 27 percent, up from an increase of 8 percent during the 1999 holiday season, Shop.org and BCG said.


Revenue grew 76 percent over last year's holiday season, compared to 300 percent growth last year, they reported.


The results are culled from a survey of 35 online retailers in major gift categories from Nov. 18 to Dec. 21. The findings are part of Shop.org/BCG's "The State of Online Retailing 4.0," which will be released in April.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.