Study: Google Checkout use slowing

Share this article:

The adoption of Google Checkout by online retailers is stalling, according to a study by interactive agency Rosetta.

The report states that 37% of 100 leading online retailers surveyed currently offer alternative payment methods, a 23% increase since November 2007.

Of those, Bill Me Later is most popular at 26%, with PayPal now nearly tied at 25%. Google Checkout showed a tiny increase from 10% in 2007 to 11%. Only 7% of the retailers examined offer all three methods.

“Even though it boasts high consumer confidence, Google Checkout is struggling in retailer adoption,” said Adam Cohen, a partner at Rosetta's consumer goods and retail practice, which conducted the study last month. “Adoption of the service started out very strong last year, but has stagnated in the last 12 months."
 
The discontinuation of incentives for retailers during the holiday season is likely to negatively impact Google Checkout adoption on an ongoing basis, he said.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.