Study Finds 'Painfully Slow' Industry Recovery

Share this article:
Printing sales increased in September for the first time in more than a year but the printing industry's recovery from recession is going "painfully slow," according to a recent report released by a trade association.


The National Association for Print Leadership's report found that price and profitability pressures continue to weigh on print providers. Though economic indicators show gradual improvement in the industry rather than a double-dip recession, improvement is coming slowly, the association said.


Print sales rose 3.6 percent in September, the study found. It marked the first time overall monthly sales in the industry had risen in 16 months, the association said.


In October, for the third month in a row, more printers reported increasing business activity than decreasing activity, the study said. The statistic is a crucial indicator of overall improvement in the industry, the association said. Kennesaw, GA-based print solutions provider Heidelberg USA Inc. sponsored the study.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.