Study Finds 'Painfully Slow' Industry Recovery

Share this article:
Printing sales increased in September for the first time in more than a year but the printing industry's recovery from recession is going "painfully slow," according to a recent report released by a trade association.


The National Association for Print Leadership's report found that price and profitability pressures continue to weigh on print providers. Though economic indicators show gradual improvement in the industry rather than a double-dip recession, improvement is coming slowly, the association said.


Print sales rose 3.6 percent in September, the study found. It marked the first time overall monthly sales in the industry had risen in 16 months, the association said.


In October, for the third month in a row, more printers reported increasing business activity than decreasing activity, the study said. The statistic is a crucial indicator of overall improvement in the industry, the association said. Kennesaw, GA-based print solutions provider Heidelberg USA Inc. sponsored the study.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.