Study Finds 'Painfully Slow' Industry Recovery

Share this article:
Printing sales increased in September for the first time in more than a year but the printing industry's recovery from recession is going "painfully slow," according to a recent report released by a trade association.


The National Association for Print Leadership's report found that price and profitability pressures continue to weigh on print providers. Though economic indicators show gradual improvement in the industry rather than a double-dip recession, improvement is coming slowly, the association said.


Print sales rose 3.6 percent in September, the study found. It marked the first time overall monthly sales in the industry had risen in 16 months, the association said.


In October, for the third month in a row, more printers reported increasing business activity than decreasing activity, the study said. The statistic is a crucial indicator of overall improvement in the industry, the association said. Kennesaw, GA-based print solutions provider Heidelberg USA Inc. sponsored the study.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.