Study Finds Dissatisfaction With Internet Privacy

Share this article:
Yankelovich Partners Inc., Norwalk, CT, has debuted the first edition of Monitor eTrends, the marketing consulting firm's series of reports that will try to explain the explosion of e-commerce.


The first study focuses on customer service on the Web. The report includes results from 1,100 online surveys and 570 phone interviews with people older than 16.


According to a prepared release, the report found "higher than expected gaps in customer satisfaction in terms of privacy protection, timely delivery and ease of finding information."


Monitor eTrends also found that only two-thirds of the people interviewed were dissatisfied with their consumer privacy online or offline. In a similar result, 90 percent of those questioned said consumer privacy was of high importance.


Information on how to obtain the report can be found at www.yankelovich.com. The cost of the study or the series was not available.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.