May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

June 19, 2000

Study Finds Digital Divide Closing

The digital gap between ethnic groups and young and old will shrink significantly by 2005, according to a study released by Jupiter Communications, New York. This year, there are 60 percent more white households online than there are African-American households. By 2005, this figure will shrink to 18 percent. Also, the 3.8 million Hispanic and 2.2 million Asian-American users will grow at double-digit rates annually for the next five years, according to the report, "Assessing the Digital Divide." The age gap is closing as well as, children ages 2 to 12 online will increase from 32 percent this year to 62 percent by 2005. Seniors ages 65 and older online will increase from 16 percent to 48 percent by 2005.