Study: East Will Fuel Europe's Internet Growth

Share this article:
The number of Internet users in Europe will reach 196.2 million by the end of the year, an increase of 20.5 million from 2002, according to eMarketer's new report, "Europe Online: Access, Demographics & Usage."


Though Western European countries have larger bases of users, much of the growth is coming from Eastern Europe. PricewaterhouseCoopers and Wilkofsky Gruen Associates predict the number of Internet users in Eastern Europe will grow from 41.2 million in 2003 to 62 million in 2006.


"In Western Europe, growth rates seem to be slowing, calling into question whether we'll ever see as high a penetration there as we see in the U.S.," eMarketer senior analyst Ross Rubin said. "Still, 83 percent of Internet users report going online at least once a week."


Key findings from the Europe Online report include:


· Spending on Internet access will rise by a compound annual growth rate of 6.8 percent in Western Europe from 2002 to 2006, compared with 18.1 percent in Eastern Europe.


· 85 percent of 15- to 24-year-olds in the European Union use the Internet, compared with 21 percent of those 55 and older.


· Italy leads Europe in mobile-phone subscribers per 100 inhabitants (83.9), nearly doubling Europe's average (43.8).


· The Netherlands and Sweden lead Europe in broadband penetration at more than 11 percent, followed by Germany, Spain, France and the United Kingdom. DSL continues to far outpace cable penetration.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.