Study: Consumers Use Work E-Mail Less

Share this article:
Fewer consumers are using work e-mail accounts to receive opt-in commercial e-mails, according to a poll released yesterday.


"This trend could be driven by factors such as rapid adoption of high-speed Internet access at home and increasing consumer comfort in managing multiple email accounts, each serving a different purpose," said David Dabbah, director of sales and marketing at Lyris Technologies, a subsidiary of J.L. Halsey, Emeryville, CA.


However, in its poll of more than 120 consumers nationwide, Lyris found that e-mail recipients are opting in for commercial e-mails, primarily through Yahoo. Twenty-six percent are receiving opt-in commercial e-mails via Yahoo, 21 percent via Hotmail and 13 percent on AOL. Only 8 percent are receiving these e-mails on their work accounts.


The poll also found that 30 percent of U.S. Internet users have only one e-mail account, 37 percent have two accounts, 19 percent have three and 13 percent have four or more.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.