Study: Consumers Use Work E-Mail Less

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Fewer consumers are using work e-mail accounts to receive opt-in commercial e-mails, according to a poll released yesterday.


"This trend could be driven by factors such as rapid adoption of high-speed Internet access at home and increasing consumer comfort in managing multiple email accounts, each serving a different purpose," said David Dabbah, director of sales and marketing at Lyris Technologies, a subsidiary of J.L. Halsey, Emeryville, CA.


However, in its poll of more than 120 consumers nationwide, Lyris found that e-mail recipients are opting in for commercial e-mails, primarily through Yahoo. Twenty-six percent are receiving opt-in commercial e-mails via Yahoo, 21 percent via Hotmail and 13 percent on AOL. Only 8 percent are receiving these e-mails on their work accounts.


The poll also found that 30 percent of U.S. Internet users have only one e-mail account, 37 percent have two accounts, 19 percent have three and 13 percent have four or more.


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