Study: ASPs Boost Market Share in Web Analytics Market

Share this article:
Application service providers increased their Web analytics market share in 2001, capturing 22 percent of the sector's revenue, according to a report released June 3 from Aberdeen Group, Boston.


That is up from 13 percent the previous year, Aberdeen Group said.


A Web analytics system analyzes Web visitors' online behavior, enabling enterprises to optimize their Web site structure and content to improve customer loyalty, increase sales and decrease support costs.


"In 2001, Web analytics ASP revenues were up 54 percent while software suppliers revenue declined by 30 percent," report author Guy Creese said. "Overall, the Web analytics market was valued at $372 million, down 7 percent from 2000's $400 million -- although a decrease, a highly respectable showing considering the high-tech downturn of 2001."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.