Study: Abandoned Shopping Carts Still Clutter the Aisles

Share this article:
More than three-quarters of online shoppers abandoned a shopping cart during a 90-day period, according to a recent survey by BizRate.com, Los Angeles. Fifty-five percent left their carts prior to checkout, and 32 percent failed to complete the billing and shipping information at the end of a sale.


Expensive shipping and handling are the main reasons behind shopping-cart abandonment, according to 40 percent of the respondents. Another 31 percent said they changed their minds. Twenty-one percent blamed slow-loading pages.


Shoppers abandoned two to three carts, with an estimated $175 worth of items in each cart, according to the study. BizRate conducted a panel survey this summer that drew more than 9,500 respondents.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.