Study: 27 Million Children Online in September
Nationally, 12 million children ages 2-11 accessed the Internet from home while 14.9 million aged 12-17 connected online, according to the Milpitas, CA, company. In September, those ages 2-17 represented 21 percent of active at-home Internet users.
Mirroring the offline world, the 2-11 and 12-17 age demographics have markedly different online tastes.
Most popular with the 2-11 age group was Diva Starz, a Mattel company Web site for the Diva Starz line of dolls. Originalicons.com drew the highest concentration of those ages 12-17, making up 78 percent of its audience. Originalicons.com is a destination for downloading instant messaging icons.
"Mattel, Disney and Teen People are doing an excellent job of attracting their target audience to brand and promote key products, which positions these companies well as we head into the holiday shopping season," said Dawn Brozek, senior analyst, Nielsen//NetRatings.
Nielsen//NetRatings also highlighted the U.S. regions with the greatest concentration of Internet-savvy kids. Salt Lake City led with 255,000 children online.