Study: 27 Million Children Online in September

Share this article:
About 27 million Internet users ages 2-17 logged online from home in September, Internet audience measurement and analysis firm Nielsen//NetRatings said yesterday.


Nationally, 12 million children ages 2-11 accessed the Internet from home while 14.9 million aged 12-17 connected online, according to the Milpitas, CA, company. In September, those ages 2-17 represented 21 percent of active at-home Internet users.


Mirroring the offline world, the 2-11 and 12-17 age demographics have markedly different online tastes.


Most popular with the 2-11 age group was Diva Starz, a Mattel company Web site for the Diva Starz line of dolls. Originalicons.com drew the highest concentration of those ages 12-17, making up 78 percent of its audience. Originalicons.com is a destination for downloading instant messaging icons.


"Mattel, Disney and Teen People are doing an excellent job of attracting their target audience to brand and promote key products, which positions these companies well as we head into the holiday shopping season," said Dawn Brozek, senior analyst, Nielsen//NetRatings.


Nielsen//NetRatings also highlighted the U.S. regions with the greatest concentration of Internet-savvy kids. Salt Lake City led with 255,000 children online.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.