Student Privacy Bill Proposes Parental Consent for Data Collection

Share this article:
Senators Christopher Dodd, CT-D and Richard Shelby, R-AL, last week, proposed legislation that would require schools to obtain parental consent prior to any collection of students' personal data for commercial use.


The bill stipulates that schools create policies for commercial data activities as well as disclose all pertinent information to parents.


The proposal came shortly after privacy advocates questioned the practices of Internet infrastructure company N2H2 Inc. and its Bess filtering service.


N2H2 provides non-personally identifiable Web surfing habits of schoolchildren to market research firm Roper Starch, which markets the data in its aggregate form.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.