Student Organization Picks DMi for Interactive
The agency will redesign the New York-based organization's site at www.isoa.org as well as take charge of interactive marketing and branding strategy, including search engine optimization and targeted advertising. DMi also will help the organization introduce a new line of insurance products for American students studying overseas.
About 570,000 students from other nations study in the United States while more than 2 million Americans are studying overseas. The International Student Organization has health plans targeting these students and their families. It also has ties with 1,500 universities nationwide.