Student Organization Picks DMi for Interactive

Share this article:
The International Student Organization, a provider of health insurance services for foreign students studying in the United States, asked DMi Partners, Philadelphia, to handle interactive marketing and online client acquisition.


The agency will redesign the New York-based organization's site at www.isoa.org as well as take charge of interactive marketing and branding strategy, including search engine optimization and targeted advertising. DMi also will help the organization introduce a new line of insurance products for American students studying overseas.


About 570,000 students from other nations study in the United States while more than 2 million Americans are studying overseas. The International Student Organization has health plans targeting these students and their families. It also has ties with 1,500 universities nationwide.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.