CLICK HERE to download the Caples Student Campaign of the Year entry kit.

Overview

During the past 31 years, the John Caples International Awards has celebrated creative solutions to direct marketing problems with winning entries from direct marketing professionals around the world. This year, in partnership with DMNews, Caples is proud to continue the Caples Student Campaign of the Year Award, which offers undergraduate students a remarkable first-time opportunity to be part of this annual international event and compete for an internship and substantial cash prize based on the strength of their ideas and innovation in the field of direct marketing.

Sponsored by Alloy Media + Marketing, the competition allows students to take a real-world problem and apply their knowledge of direct marketing.

Assignment

Design a marketing campaign for the Sony Reader. You will need to use your creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.

The 2008 winning team assisted the client, Pentel, in converting their idea into a live campaign. View this campaign at www.spinthepen.com.

Winners

One team will be awarded $5,000 and internships at Alloy Media + Marketing. One runner-up team may win a $1,000 prize.

Get Involved

Professors: We encourage you to include the assignment in your fall classroom schedule, as work produced under the guidance of academic leaders like you is invariably of a higher standard.

Students: You will need to use your creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.

Entry fees

Entries for the Caples Awards Student Campaign of the Year are free.

Entry deadline

The deadline for entry submissions is Friday, January 22, 2010.

For more information contact Shital Patel at shital.patel@dmnews.com or 646.638.6157.


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