Student Advantage Acquires Collegiate Advantage

Share this article:
Student Advantage LLC, a marketing services company offering membership, discount and online programs aimed at the college market, announced its acquisition of Collegiate Advantage Inc., a provider of student targeted events and promotions.


Student Advantage, whose clients include AT&T, Amtrak, Greyhound, IBM, ESPN and The Princeton Review, will add such Collegiate Advantage clients as Coca-Cola, Airwalk, Gillette, Rolling Stone and Sam Goody to its roster.


Because of Student Advantage's long-term marketing agreement with AT&T, Collegiate Advantage will not seek to renew its existing contract with Sprint when it expires later this year. Under the terms of the cash deal, Collegiate Advantage will operate as its own brand under the Student Advantage umbrella. Both companies are based in Boston.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.