Student Advantage Acquires Collegiate Advantage

Share this article:
Student Advantage LLC, a marketing services company offering membership, discount and online programs aimed at the college market, announced its acquisition of Collegiate Advantage Inc., a provider of student targeted events and promotions.


Student Advantage, whose clients include AT&T, Amtrak, Greyhound, IBM, ESPN and The Princeton Review, will add such Collegiate Advantage clients as Coca-Cola, Airwalk, Gillette, Rolling Stone and Sam Goody to its roster.


Because of Student Advantage's long-term marketing agreement with AT&T, Collegiate Advantage will not seek to renew its existing contract with Sprint when it expires later this year. Under the terms of the cash deal, Collegiate Advantage will operate as its own brand under the Student Advantage umbrella. Both companies are based in Boston.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.