StubHub increases sales through improving e-mail deliverability

Share this article:

 

Online ticket marketplace StubHub has begun sending CertifiedEmail in a move to help increase its deliverability rate.

The online ticket marketer was having problems with delivery to AOL e-mail addresses. Even though the firm regularly cleanses its list through its e-mail service provider Responsys, the firm still had issues with bounces.

“We were having issues with spam complaints and bounces in deliverability, and we wanted to get through to our customers so we decided to test sending CertifiedMail against our regular mailing,” said Albert Lee, e-mail marketing manager at StubHub.

The ticket seller sends biweekly newsletters to people all over the country based on their preference. There are region- and music preference-based newsletters that include information about tickets for sporting events, concerts, stage shows and other entertainment events.

Since it began using Goodmail's e-mail delivery service, StubHub reports a 17% increase in ticket orders, a 16% increase in click-through rates and a 36% lift in ticket sales directly attributable to e-mail.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.