STS Systems Ramps Up for Bergdorf's

Share this article:
STS Systems, Montreal, a developer and supplier of integrated retail database systems, has announced that New York retailer Bergdorf Goodman has purchased its STS Open MarketWorks customer database system.


Bergdorf Goodman will begin using the database at its corporate headquarters in April.


"The aim [of the marketing system] is to encourage a closer relationship between sales associates and individual customers," said Maurice Dembsky, Bergdorf Goodman's chief financial officer and senior vice president.


Bergdorf Goodman's database previously was handled by a service bureau that provided monthly updates on customer spending patterns. Results from promotions took between four and six weeks to prepare and receive, Dembsky said.


STS says MarketWorks will let retailers receive that information in real time.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.