StrongMail Picked to Map AAA's E-Mail Deliverability

Share this article:

Leisure travel organization AAA tapped e-mail software provider StrongMail Systems, Redwood City, CA, to manage its 49-million-member e-mail delivery platform.

AAA is looking to track and increase deliverability and to become compliant with Internet service providers and corporate e-mail systems.

AAA's Web site at www.aaa.com powers registration and travel applications for its members across the United States and Canada. The organization sends out more than 1 million e-mails a month.

StrongMail will measure e-mail deliverability rates to resolve any conflicts that may arise.

The national AAA organization has a federation of 72 motor clubs with more than 1,100 offices. It hosts many of the individual club Web sites, as well as managing their e-mail delivery. All sites, like AAA's TripTik, will now use the StrongMail system.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.