Strongmail, Equifax announce social targeting and acquisition tool: DMA09
On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.
The e-mail address(es) that you supply to use this service will only be used to send the requested article.