Strawberry Frog

Advertising Week 2009, old and new ideas

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The ideas circulating at Advertising Week 2009 are sounding a bit like things I've heard before. Wired editor Chris Anderson talked about the concept of fremium, or giving a way content for free and charging for premium kind of content. This idea, while still worthy of consideration, especially for media companies, is something that has been tossed around by companies like the NYTimes and bands like Radiohead. Give the news or the songs away for free, but charge for the vinyl or the long form story as the Times did with The Times Select.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...