The ideas circulating at Advertising Week 2009 are sounding a bit like things I've heard before. Wired editor Chris Anderson talked about the concept of fremium, or giving a way content for free and charging for premium kind of content. This idea, while still worthy of consideration, especially for media companies, is something that has been tossed around by companies like the NYTimes and bands like Radiohead. Give the news or the songs away for free, but charge for the vinyl or the long form story as the Times did with The Times Select.
Company of the week
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.