Strawberry Frog

Advertising Week 2009, old and new ideas

By

The ideas circulating at Advertising Week 2009 are sounding a bit like things I've heard before. Wired editor Chris Anderson talked about the concept of fremium, or giving a way content for free and charging for premium kind of content. This idea, while still worthy of consideration, especially for media companies, is something that has been tossed around by companies like the NYTimes and bands like Radiohead. Give the news or the songs away for free, but charge for the vinyl or the long form story as the Times did with The Times Select.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...