Strategy.com Launches News Service
The service delivers up-to-the-minute, personalized news from across the globe. Users can choose from among 400 predefined news topics or develop their own.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.