Strategy.com Launches News Service
The service delivers up-to-the-minute, personalized news from across the globe. Users can choose from among 400 predefined news topics or develop their own.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.