Strategy

The CMO Is the Chief Language Officer

The CMO Is the Chief Language Officer

Clear marketing language helps marketers tell effective brand stories.

The Marketers' Big Data Playbook

The Marketers' Big Data Playbook

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Marketing pundits share their top four game plans for Big Data.

The Periodic Table of Content Marketing

The Periodic Table of Content Marketing

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Turns out, there's a science to content marketing. Here's the proof.

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.

Where Strategy and the Market Really Intersect

Where Strategy and the Market Really Intersect

Why the sales manager's role is more crucial than you think.

Best Practices for Creating a Content Marketing Strategy

Best Practices for Creating a Content Marketing Strategy

Act-On's Marketing Programs Manager Leo Merle will covers six best practices that will help you develop and deploy effective content marketing strategies across all channels and buying cycles.

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

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Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.

Herding the Kittens: 6 Ways to Instill Process into Ideation

Herding the Kittens: 6 Ways to Instill Process into Ideation

To create big ideas outside of the "normal" thought process, creatives need to move out of their comfort zones.

63% of CRM Initiatives Fail

63% of CRM Initiatives Fail

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Here's what marketers can do to help improve CRM success rates.

8 Overused Marketing Tactics

8 Overused Marketing Tactics

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It's time to exercise moderation in marketing, so rehash your hashtag policy and don't fall into the QR code trap.

5 Tips to Get Your Products Approved on Google Shopping

5 Tips to Get Your Products Approved on Google Shopping

What you need to know and what you need to avoid if you want your products to go through the Google Shopping product approval process smoothly.

Everyday Email Essentials

Everyday Email Essentials

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Here are three must-have data sets that every marketer should include in his or her email strategy.

Big Data Needs Big Planning

Big Data Needs Big Planning

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Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.

Content Isn't Marketing Without a Strategy

Content Isn't Marketing Without a Strategy

Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.

Marketing ROI Requires Strong Alignment With Sales

Marketing ROI Requires Strong Alignment With Sales

Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals.

Building a CRM Strategy BRIC by BRIC

Building a CRM Strategy BRIC by BRIC

The case for a global CRM strategy that supports existing global marketing initiatives.

Q&A: Tammy Gordon, director of social communications, AARP

Q&A: Tammy Gordon, director of social communications, AARP

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Direct Marketing News talks with Tammy Gordon, AARP's director of social communications.

New Year, New Start

New Year, New Start

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In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding.

Customer loyalty: The gift that keeps on giving

Customer loyalty: The gift that keeps on giving

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For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

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Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.

Why social media needs a senior brain

Why social media needs a senior brain

While the younger generation is definitely more comfortable with technology, especially new technology, don't mistake young people's energy and zeal in this arena for marketing savvy.

Data technology crucial to digital marketing

Data technology crucial to digital marketing

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

MRM makes several senior leadership changes

MRM makes several senior leadership changes

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Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

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Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News

Let's do the Wave ... report

Let's do the Wave ... report

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Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."

Hire a candidate who has a high ROL (Return on Life)

Hire a candidate who has a high ROL (Return on Life)

Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk. It's time to find out what the true value of this candidate is: their "ROL," or "Return on Life."

Who's talking to your clients?

Who's talking to your clients?

With 2011 in the rear view mirror, it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity.

Q&A: Steve Grant, head of strategy, Modea

Q&A: Steve Grant, head of strategy, Modea

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Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding.

A call for email détente: efficient marketing

A call for email détente: efficient marketing

Almost every time I wind up on some company's email database, I get punished for it.

The Marketing Arm hires new digital strategy VP

The Marketing Arm hires new digital strategy VP

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Marketing and promotions agency The Marketing Arm tapped Tom Edwards to be its new VP of digital strategy, effective immediately, said The Marketing Arm PR representative Chris Anderson.

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