May 01, 2013
Here are three must-have data sets that every marketer should include in his or her email strategy.
April 01, 2013
Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.
April 01, 2013
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
April 01, 2013
Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals.
January 08, 2013
The case for a global CRM strategy that supports existing global marketing initiatives.
January 01, 2013
Direct Marketing News talks with Tammy Gordon, AARP's director of social communications.
January 01, 2013
In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding.
December 01, 2012
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
September 01, 2012
Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.
August 20, 2012
While the younger generation is definitely more comfortable with technology, especially new technology, don't mistake young people's energy and zeal in this arena for marketing savvy.
April 01, 2012
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
February 13, 2012
Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.
February 08, 2012
Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News
February 01, 2012
Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."
February 01, 2012
Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk. It's time to find out what the true value of this candidate is: their "ROL," or "Return on Life."
January 24, 2012
With 2011 in the rear view mirror, it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity.
January 23, 2012
Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding.
January 11, 2012
Almost every time I wind up on some company's email database, I get punished for it.
January 05, 2012
Marketing and promotions agency The Marketing Arm tapped Tom Edwards to be its new VP of digital strategy, effective immediately, said The Marketing Arm PR representative Chris Anderson.
January 01, 2012
Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
January 01, 2012
In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
December 09, 2011
Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni.
December 01, 2011
Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions.
December 01, 2011
Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed.
December 01, 2011
John Gagné, SVP and executive creative director at Proximity Canada, explains why even in a digital world, classic DM strategies remain key.
September 01, 2011
Customers and prospects seem to have less patience than ever. Email marketers need to cut through the clutter.
September 01, 2011
Email is not going away, but your prospects and customers may if you do not target them appropriately.
September 01, 2011
Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content.
September 01, 2011
Become an email rock star by following these four tactics.
September 01, 2011
Five steps to building a strategic email marketing plan.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
