strategic marketing

5 Types of Content That Work for Marketers

5 Types of Content That Work for Marketers

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Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.

Turn Total Strangers Into Paying Clients

Turn Total Strangers Into Paying Clients

Marketing and sales processes play a pivotal role in transforming browsers into buyers.

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

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Honorees give an inside look into excelling in marketing and making an impact.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

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The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.

Relevancy and Accountability Count Most for CMOs

Relevancy and Accountability Count Most for CMOs

Month 8: CMOs can secure their seat at the C-suite table by driving business results.

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

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Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.

10 Things Thoroughly Modern Marketers Should Be Doing

10 Things Thoroughly Modern Marketers Should Be Doing

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Marketers admit to being gridlocked by all the options jamming their radars in the digital age. Here's a list to help them get on the right course.

The Pillars of Content Marketing Strategy

The Pillars of Content Marketing Strategy

In this age, content marketing extends beyond the simplicity of creating, publishing, and publicizing content. Your content has to be dynamic.

The Cultural Rhapsody

The Cultural Rhapsody

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Author Debra Kaye gives marketers a crash course in cultural strategy

An Inside View of a Year in the Life of a CMO

An Inside View of a Year in the Life of a CMO

Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.

Social CRM: It's about the strategy, not the technology

Social CRM: It's about the strategy, not the technology

With consumers in control of communication, it's up to businesses to harness social media and initiate new sales and service models. It's time more companies got on board.

Live from DMA2012: The Agency Inside Harte-Hanks

Live from DMA2012: The Agency Inside Harte-Hanks

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Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.

The new multichannel CRM world

The new multichannel CRM world

Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer.

Create a multichannel strategy

Create a multichannel strategy

Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.

Data technology crucial to digital marketing

Data technology crucial to digital marketing

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

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Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News

Maximizing email

Maximizing email

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

Who's talking to your clients?

Who's talking to your clients?

With 2011 in the rear view mirror, it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity.

A call for email détente: efficient marketing

A call for email détente: efficient marketing

Almost every time I wind up on some company's email database, I get punished for it.

The Marketing Arm hires new digital strategy VP

The Marketing Arm hires new digital strategy VP

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Marketing and promotions agency The Marketing Arm tapped Tom Edwards to be its new VP of digital strategy, effective immediately, said The Marketing Arm PR representative Chris Anderson.

Sunglass Warehouse filters holiday list with new ESP

Sunglass Warehouse filters holiday list with new ESP

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Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed.

Make a move before your customers do

Make a move before your customers do

It is no longer good enough to respond to our consumers' behaviors. We need to have the ability to predict them. We have become a reactive society in our marketing efforts, chasing after customer behaviors like mice after a hunk of cheese.

Deliver value by beginning with original creative content

While it's easy to fall into e-mail marketing traps such as lackluster content, sending too often or neglecting to test or segment, these are all digital crimes our industry needs to avoid. Here are four rules to help guide you:

New agency model needed

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