Strategic Holdings buys e-commerce merchant Buzzskin

Share this article:

Strategic Holdings Group acquired Buzzskin, an online marketing and e-commerce company focused on men's grooming products, last week. Financial terms of the deal were not disclosed.

The holding company's goal is to grow new customer acquisition through online, e-mail, affiliate marketing and PR. Buzzskin sells and markets men's facial, shaving and anti-aging products from brands including Baxter of California, Menscience, Balla Powder, Sharp's, Jack Black and Urth.

Scott Hinckley, president of Strategic Holdings, said his company “liked the fact that they were doing a considerable amount of business with Amazon.com.”

“They had 200 products on Amazon, and that is an area we are looking to expand into with our other product lines,” he said. “We saw that as a great synergy and a need that we had.”

Hinckley added Strategic Holdings will rebrand Buzzskin, although it has not picked a new brand name. Buzzskin's four employees were not retained by Strategic Holdings, but the company will hire other staffers to work on the business, he added.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.