If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.
Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.
How the two departments can co-write valuable insight for buyers.
Marketers who can create worlds first and ads second can do nothing but prosper, according to Storyscaping authors.
Storytelling is the way to a customer's heart, head, and wallet. It's also a great way to engage colleagues and make the case for marketing initiatives.
Transform your content marketing strategy from fantasy to reality.
A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.
In the new world of modern marketing, the most successful professionals are the ones who can make their data tell a story.
Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.
Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.
The home appliance manufacturer uses storytelling to connect with consumers.
Three takeaways from the U.S. Golf Association's expanding digital presence
The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."
Marketers who shift from storytelling to story-giving create a more interactive customer experience.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.