Storytelling

Video Marketing Is on the Money

Video Marketing Is on the Money

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If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.

Data Storytelling Is Always On Trend

Data Storytelling Is Always On Trend

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Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

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Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

4 Elements of Extraordinary Storytelling

4 Elements of Extraordinary Storytelling

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Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.

What's the Story Sales and Marketing?

What's the Story Sales and Marketing?

How the two departments can co-write valuable insight for buyers.

What's Better Than an Ad? An Experience.

What's Better Than an Ad? An Experience.

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Marketers who can create worlds first and ads second can do nothing but prosper, according to Storyscaping authors.

How'd They Do That?

How'd They Do That?

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Storytelling is the way to a customer's heart, head, and wallet. It's also a great way to engage colleagues and make the case for marketing initiatives.

Infographic: Be a Content Marketing Legend

Infographic: Be a Content Marketing Legend

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Transform your content marketing strategy from fantasy to reality.

Getting Action on Your Call-to-Action

Getting Action on Your Call-to-Action

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A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.

The Modern Marketing Wake Up Call

The Modern Marketing Wake Up Call

In the new world of modern marketing, the most successful professionals are the ones who can make their data tell a story.

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

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Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.

Using Internet Stardom as a Path to Brand Awareness

Using Internet Stardom as a Path to Brand Awareness

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Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.

Whirlpool Gives Storytelling a Spin

Whirlpool Gives Storytelling a Spin

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The home appliance manufacturer uses storytelling to connect with consumers.

Three Digital Lessons From the USGA

Three Digital Lessons From the USGA

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Three takeaways from the U.S. Golf Association's expanding digital presence

Rushkoff: "Put Down the Botox and Join Real Life"

Rushkoff: "Put Down the Botox and Join Real Life"

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The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."

Customers Want to Be Part of the Brand Story

Customers Want to Be Part of the Brand Story

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Marketers who shift from storytelling to story-giving create a more interactive customer experience.

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Featured Articles

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.