Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.
The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.
The beverage brand's director of social media, sustainability, explains the importance of authenticity.
Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.
The innovation and technology company illustrates how its machines work through visual storytelling.
Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.
If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.
Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.
How the two departments can co-write valuable insight for buyers.
Marketers who can create worlds first and ads second can do nothing but prosper, according to Storyscaping authors.
Storytelling is the way to a customer's heart, head, and wallet. It's also a great way to engage colleagues and make the case for marketing initiatives.
Transform your content marketing strategy from fantasy to reality.
A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.
In the new world of modern marketing, the most successful professionals are the ones who can make their data tell a story.
Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.
Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.
The home appliance manufacturer uses storytelling to connect with consumers.
Three takeaways from the U.S. Golf Association's expanding digital presence
The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."
Marketers who shift from storytelling to story-giving create a more interactive customer experience.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...