Transform your content marketing strategy from fantasy to reality.
A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.
In the new world of modern marketing, the most successful professionals are the ones who can make their data tell a story.
Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.
Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.
The home appliance manufacturer uses storytelling to connect with consumers.
Three takeaways from the U.S. Golf Association's expanding digital presence
The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."
Marketers who shift from storytelling to story-giving create a more interactive customer experience.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.