Storytelling

5 Brands That Celebrate What It Means to Be a Dad

5 Brands That Celebrate What It Means to Be a Dad

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Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.

3 Things Marketers Can Learn From Marvel

3 Things Marketers Can Learn From Marvel

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The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.

Coca-Cola Shows Its Human Side Through Storytelling

Coca-Cola Shows Its Human Side Through Storytelling

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The beverage brand's director of social media, sustainability, explains the importance of authenticity.

How to Tell Stories That Drive Action

How to Tell Stories That Drive Action

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Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.

GE Explains the Mechanics of "Suck, Squeeze, Bang, Blow" Through YouTube

GE Explains the Mechanics of "Suck, Squeeze, Bang, Blow" Through YouTube

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The innovation and technology company illustrates how its machines work through visual storytelling.

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

Video Marketing Is on the Money

Video Marketing Is on the Money

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If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.

Data Storytelling Is Always On Trend

Data Storytelling Is Always On Trend

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Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

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Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

4 Elements of Extraordinary Storytelling

4 Elements of Extraordinary Storytelling

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Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.

What's the Story Sales and Marketing?

What's the Story Sales and Marketing?

How the two departments can co-write valuable insight for buyers.

What's Better Than an Ad? An Experience.

What's Better Than an Ad? An Experience.

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Marketers who can create worlds first and ads second can do nothing but prosper, according to Storyscaping authors.

How'd They Do That?

How'd They Do That?

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Storytelling is the way to a customer's heart, head, and wallet. It's also a great way to engage colleagues and make the case for marketing initiatives.

Infographic: Be a Content Marketing Legend

Infographic: Be a Content Marketing Legend

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Transform your content marketing strategy from fantasy to reality.

Getting Action on Your Call-to-Action

Getting Action on Your Call-to-Action

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A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.

The Modern Marketing Wake Up Call

The Modern Marketing Wake Up Call

In the new world of modern marketing, the most successful professionals are the ones who can make their data tell a story.

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

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Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.

Using Internet Stardom as a Path to Brand Awareness

Using Internet Stardom as a Path to Brand Awareness

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Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.

Whirlpool Gives Storytelling a Spin

Whirlpool Gives Storytelling a Spin

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The home appliance manufacturer uses storytelling to connect with consumers.

Three Digital Lessons From the USGA

Three Digital Lessons From the USGA

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Three takeaways from the U.S. Golf Association's expanding digital presence

Rushkoff: "Put Down the Botox and Join Real Life"

Rushkoff: "Put Down the Botox and Join Real Life"

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The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."

Customers Want to Be Part of the Brand Story

Customers Want to Be Part of the Brand Story

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Marketers who shift from storytelling to story-giving create a more interactive customer experience.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...