Storage Services Firm Readies Rebranding Effort
StorageTek, a global provider of virtual storage services, will begin a worldwide integrated marketing campaign to reposition its corporate brand by the end of the first quarter, the Louisville, CO-based company said yesterday.LBWorks and StarLink will manage the corporate branding, advertising and marketing activities.
A subsidiary of Leo Burnett USA, LBWorks is an integrated marketing communications firm based in Chicago. StarLink, a subsidiary of Starcom MediaVest Group, is a media management company that provides planning and strategy as well as buying services to advertising agencies and clients.
