Storage Services Firm Readies Rebranding Effort

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StorageTek, a global provider of virtual storage services, will begin a worldwide integrated marketing campaign to reposition its corporate brand by the end of the first quarter, the Louisville, CO-based company said yesterday.


LBWorks and StarLink will manage the corporate branding, advertising and marketing activities.


A subsidiary of Leo Burnett USA, LBWorks is an integrated marketing communications firm based in Chicago. StarLink, a subsidiary of Starcom MediaVest Group, is a media management company that provides planning and strategy as well as buying services to advertising agencies and clients.


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