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My 49 Cents on Direct Mail
Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.
It's Just Business, Nothing Personal—Or Is It?: Answers
Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.
Marketing Challenge: But We Did It This Way
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. ...