Stiefel Labs Taps McCann's Adair-Greene
Dermatology products maker Stiefel Laboratories named McCann Healthcare Worldwide's Adair-Greene, Atlanta, as U.S. agency of record for the launch of the Mimyx Cream for eczema treatment.The agency also won back Stiefel's leading pharma brand Duac just as the acne drug is set to cross $100 million in U.S. sales this year.
Adair-Greene is responsible for positioning, message and media development, direct mail and sales aids.
