Most Recent Articles by Steve Briley
The rise of interactive media, growth of direct media, and continued use of mass marketing are making it increasingly difficult for marketers to effectively communicate with consumers. To stay ahead, marketers have historically increased their marketing and promotion efforts to ensure their messages are heard. (This article first appeared in the January 15, 2007, edition of the Essential Guide to Lists, Database Marketing & Data Services.)
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.