Stephanie Miller, VP of member relations, and chief listening officer at the Direct Marketing Association, where she speaks and writes regularly and leads many industry initiatives. Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue.
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.
Keep your customers at the center of your marketing strategies.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Four areas of concern and interest about data and privacy for marketers right now.
Two ways to tap into Big Data Disruption to optimize your marketing investments.
Six steps for combining personas with automation to build stronger customer relationships.
How some travel company encourage customers to do the selling for them in social channels.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.