Stephanie Miller, VP of member relations, and chief listening officer at the Direct Marketing Association, where she speaks and writes regularly and leads many industry initiatives. Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Four areas of concern and interest about data and privacy for marketers right now.
Two ways to tap into Big Data Disruption to optimize your marketing investments.
Six steps for combining personas with automation to build stronger customer relationships.
How some travel company encourage customers to do the selling for them in social channels.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.