Stephanie Miller, VP of member relations, and chief listening officer at the Direct Marketing Association, where she speaks and writes regularly and leads many industry initiatives. Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue.
5 ways marketers can prepare for possible data breaches.
How predictive analytics has been benefiting marketers—and customers—for decades.
How marketers can gain consumer trust and keep their own personal information secure.
How marketers can protect the responsible use of consumer data for marketing purposes
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.
Keep your customers at the center of your marketing strategies.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.