Stephanie Miller, VP of member relations, and chief listening officer at the Direct Marketing Association, where she speaks and writes regularly and leads many industry initiatives. Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue.

Latest Columns

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Direct Marketers Should Care About Closing the ECPA Loophole

Direct Marketers Should Care About Closing the ECPA Loophole

Why the 1986 law doesn't cut it in today's modern marketing world.

There's No "Us" and "Them"

There's No "Us" and "Them"

When it comes to data, consumers and marketers are on the same team.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

The Data Exchange: A Mutual Commitment

The Data Exchange: A Mutual Commitment

How marketers can gain consumer trust and keep their own personal information secure.

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

How marketers can protect the responsible use of consumer data for marketing purposes

Government Spying Should Worry Marketers

Government Spying Should Worry Marketers

Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.

Data That Makes the Case for Marketing Investment

Data That Makes the Case for Marketing Investment

New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.

Marketing That's Good for Consumers is Good for Business

Marketing That's Good for Consumers is Good for Business

Keep your customers at the center of your marketing strategies.

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