Stephanie Miller, VP of member relations, and chief listening officer at the Direct Marketing Association, where she speaks and writes regularly and leads many industry initiatives. Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
Why the 1986 law doesn't cut it in today's modern marketing world.
When it comes to data, consumers and marketers are on the same team.
5 ways marketers can prepare for possible data breaches.
How predictive analytics has been benefiting marketers—and customers—for decades.
How marketers can gain consumer trust and keep their own personal information secure.
How marketers can protect the responsible use of consumer data for marketing purposes
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.