Stephanie Colleton

Director of Response Consulting at Return Path

Most Recent Articles by Stephanie Colleton

Retail opportunity: Turn transactional messages into selling machines

In the current economy, many online retailers are turning to e-mail marketing to boost sales. However, many retailers are failing to take advantage of an existing e-mail communication channel with their customers — transactional messages — to upsell and cross sell.

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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