Stein Rogan named demand generation AOR for IPC

Trading communications solutions provider IPC Systems Inc. has tapped Stein Rogan + Partners as its agency of record for integrated demand generation and thought leadership initiatives.

The agency is charged with developing and executing a worldwide go-to market plan that drives both brand and demand. The initial campaign will concentrate on key financial markets in North America, Asia Pacific, Europe, the Middle East and Africa, and in South, Central and Latin America.

Stein Rogan's work, which begins appearing this month, is designed to drive IPC's position as a market leader and promote new products for the trading community.

“Stein Rogan will help enable us to leverage our global customer base, expand our footprint and drive growth,” said Maurizio Capuzzo, VP, marketing at IPC, in a statement.