Stefan Pollard

director of e-mail best practices at Lyris

Most Recent Articles by Stefan Pollard

How long does it take for readers to remember you?

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I admit it — I'm horrible with names. To make matters worse, I attend a lot of conferences and trade shows where I meet many people. For each person I meet, I have to go through the drill of repeating his or her name in my mind, so I won't forget it.

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