Stefan Pollard

director of e-mail best practices at Lyris

Most Recent Articles by Stefan Pollard

How long does it take for readers to remember you?

I admit it — I'm horrible with names. To make matters worse, I attend a lot of conferences and trade shows where I meet many people. For each person I meet, I have to go through the drill of repeating his or her name in my mind, so I won't forget it.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.