Steal this rum

Stolen Rum asked: Do you have a judgmental tongue?

Participants queued up for a taste.

Bottoms up.

Taste testers jotted their answers onto slips of paper.

Participants received pins that stated, “I took the Stolen Rum Challenge.”

61% preferred Stolen Rum to Bacardi.

Stolen Rum polled its Facebook fans to see if it should share its recipe.

Stolen Rum sent an open letter to Bacardi offering up its recipe.

Stolen Rum Challenge prize pack.

New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests in November 2011 modeled on the well-known Pepsi- Challenge in an attempt to prove that Stolen Rum is the rim of choice for consumers.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...