Steal this rum

Stolen Rum asked: Do you have a judgmental tongue?

Participants queued up for a taste.

Bottoms up.

Taste testers jotted their answers onto slips of paper.

Participants received pins that stated, “I took the Stolen Rum Challenge.”

61% preferred Stolen Rum to Bacardi.

Stolen Rum polled its Facebook fans to see if it should share its recipe.

Stolen Rum sent an open letter to Bacardi offering up its recipe.

Stolen Rum Challenge prize pack.
Share this content:

New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests in November 2011 modeled on the well-known Pepsi- Challenge in an attempt to prove that Stolen Rum is the rim of choice for consumers.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above