Steal this rum

Stolen Rum asked: Do you have a judgmental tongue?

Participants queued up for a taste.

Bottoms up.

Taste testers jotted their answers onto slips of paper.

Participants received pins that stated, “I took the Stolen Rum Challenge.”

61% preferred Stolen Rum to Bacardi.

Stolen Rum polled its Facebook fans to see if it should share its recipe.

Stolen Rum sent an open letter to Bacardi offering up its recipe.

Stolen Rum Challenge prize pack.

New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests in November 2011 modeled on the well-known Pepsi- Challenge in an attempt to prove that Stolen Rum is the rim of choice for consumers.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...