StayinFront Is Duramed's Rx

Share this article:
Duramed Pharmaceuticals Inc. selected StayinFront to provide pharmaceutical CRM software and services for its field sales force and sales management, it was announced July 1. StayinFront Inc., Fairfield, NJ, provides enterprise-wide customer relationship management applications, decision-support tools, data services and eBusiness systems.


Duramed, a subsidiary of Barr Pharmaceuticals, is a specialty pharmaceutical company that develops, manufactures and markets prescription drug products, focusing on women's health including the oral contraceptive and hormone therapy markets.


Duramed will use StayinFront Pharma and StayinFront Analytics, a data analysis and decision-support tool, to drive sales force effectiveness and track field activity with an internalized contract sales force. StayinFront Pharma lets field representatives track sample disbursement, capture electronic signatures and manage inventory.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.