Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.
The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.
Analyst firm comScore's "2012 Mobile Future in Focus" report, released February 23, details major trends in consumer smartphone shopping behaviors, noting how consumer use of a mobile handset for retail and commerce is one of the fastest-growing activities for US mobile consumers.The report describes mobile disruption in the retail environment as "among the most important stories for 2012."
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...