Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.
The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.
Analyst firm comScore's "2012 Mobile Future in Focus" report, released February 23, details major trends in consumer smartphone shopping behaviors, noting how consumer use of a mobile handset for retail and commerce is one of the fastest-growing activities for US mobile consumers.The report describes mobile disruption in the retail environment as "among the most important stories for 2012."
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.