Statlistics to Take Over Primedia List Management

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Statlistics will take over management of the Primedia Business and Media mailing lists on March 1.


The appointment of Danbury, CT-based Statlistics as list manager marks the end of Primedia's in-house management of the files.


With more than 4.6 million subscribers, the files include over 90 postal files from Primedia publications as well as 50 opt-in e-mail files.


The Primedia Business files offer direct mail and e-mail subscriber lists to marketers in 20 different industry sectors. They are agriculture, construction, electrical, entertainment technology, financial services, government and public services, health services, marketing, meeting and event planning, mining, mobile communications, power, printing, real estate, radio frequency, security, telecommunications, textiles and apparel, transportation, and waste and environment.


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