Statlistics to Take Over Primedia List Management

Share this article:
Statlistics will take over management of the Primedia Business and Media mailing lists on March 1.


The appointment of Danbury, CT-based Statlistics as list manager marks the end of Primedia's in-house management of the files.


With more than 4.6 million subscribers, the files include over 90 postal files from Primedia publications as well as 50 opt-in e-mail files.


The Primedia Business files offer direct mail and e-mail subscriber lists to marketers in 20 different industry sectors. They are agriculture, construction, electrical, entertainment technology, financial services, government and public services, health services, marketing, meeting and event planning, mining, mobile communications, power, printing, real estate, radio frequency, security, telecommunications, textiles and apparel, transportation, and waste and environment.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.