Statlistics gets Ziff Davis Enterprise lists

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Ziff Davis Enterprise (ZDE) awarded Statlistics management of its stable of lists, effective January 1. The company's previous list manager was Walter Karl.

“The primary publications we'll be dealing with are Baseline magazine, CIO Insight magazine and eWeek magazine,” said John Papalia, president and CEO of Statlistics.

Papalia added that a goal for his company is to expand usage of the ZDE lists, which include postal and e-mail files. He noted that there are cross-sell opportunities with similar groups of lists under Statlistics' umbrella, including Pennwell, Access Intelligence, Advantix and Canon.

“We're doing some slicing and some dicing and some enhancing, some modifying, updating a lot,” he explained. “We're just making it a lot more responsive, [to] break into some new markets. We're really going to allow ZDE top be a list for all reasons and expand its use.”

These files target the IT audience, he noted.

ZDE could not be immediately reached for comment. Ziff Davis Media — a separate entity from ZDE — files are managed by Worldata.

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