Statlistics Acquires Joan Cook List

Share this article:
Statlistics Inc., Danbury, CT, has acquired the Joan Cook catalog buyers file of more than 50,000 last-12-month direct mail buyers.


The file has a $57 average order price. Buyers are 69 percent female with an average age of 45 and an average income of $50,000-plus.


Selections on the file include geography, gender, recency, multibuyers, dollar and more than a dozen product selects.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US