Statlistics Acquires Joan Cook List

Share this article:
Statlistics Inc., Danbury, CT, has acquired the Joan Cook catalog buyers file of more than 50,000 last-12-month direct mail buyers.


The file has a $57 average order price. Buyers are 69 percent female with an average age of 45 and an average income of $50,000-plus.


Selections on the file include geography, gender, recency, multibuyers, dollar and more than a dozen product selects.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.