Starz Encore Goes Back to School With College Crowd

Share this article:
Cable TV company Starz Encore said yesterday it plans to launch a multichannel marketing campaign to attract college students to the company's movie channel package.


The "College Pop Culture Campaign" will run until the end of September and include postcards, door hangers, fliers, table tentcards, banners and posters.


The marketing aims to drive college students to StarzCollege.com, the company's first campaign-focused Web site. The site includes access to streaming video, screensavers, desktops and e-mail updates. Students also will be able to order the company's Starz Super Pak, a package of 13 digital movie channels, through an exclusive offer available via the site.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.