Starwood Hires Atmosphere BBDO for Luxury Collection

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Starwood Hotels and Resorts named Atmosphere BBDO, New York, as its interactive agency of record for its Luxury Collection group of hospitality properties.

The agency is charged with a Web-based effort comprising branding and transactional programs. The campaign launches later this year.

Participants in the review were not disclosed, nor were billings.

Atmosphere BBDO is part of ad agency BBDO North America. Clients include AOL.com, Dial Corp., GlaxoSmithKline, HBO, Mars, Citigroup, Target Corp. and the National Football League.

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