Observations from around the Twitter-sphere. Follow us @dmnews.
Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.
In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.
Hackathons, usually intense IT development sessions, are an increasing popular way for spurring innovation.
Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.
Data out of context is like a fish out of water—it doesn't make much sense and after a while it'll probably start to stink.
Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.
Remember science fairs? Well, BBDO's Digital Demo Day isn't like that at all. But there is the same feeling of discovery and excitement.
Hotspots.io was acquired by Twitter, the social analytics startup said on its website. The company officially joined Twitter's revenue engineering team on April 16 to focus on developing analytics tools for Twitter's advertising and publishing partners, Hostpost.io explained on a web post.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.