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Marketing Chatter: March 2014

Marketing Chatter: March 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

Entrepreneurship 101: Lessons Learned

Entrepreneurship 101: Lessons Learned

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Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.

How Early-Stage Companies Neglect Their Back-Ends

How Early-Stage Companies Neglect Their Back-Ends

In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.

Word to the wise: Growth Hacker

Word to the wise: Growth Hacker

Hackathons, usually intense IT development sessions, are an increasing popular way for spurring innovation.

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

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Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.

Data Doesn't Have to be Drudgery

Data Doesn't Have to be Drudgery

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Data out of context is like a fish out of water—it doesn't make much sense and after a while it'll probably start to stink.

Start-up and Coming

Start-up and Coming

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Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.

The cutting edge of cutting-edge

The cutting edge of cutting-edge

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Remember science fairs? Well, BBDO's Digital Demo Day isn't like that at all. But there is the same feeling of discovery and excitement.

Twitter acquires analytics startup Hotspots.io

Twitter acquires analytics startup Hotspots.io

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Hotspots.io was acquired by Twitter, the social analytics startup said on its website. The company officially joined Twitter's revenue engineering team on April 16 to focus on developing analytics tools for Twitter's advertising and publishing partners, Hostpost.io explained on a web post.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...