Hackathons, usually intense IT development sessions, are an increasing popular way for spurring innovation.
Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.
Data out of context is like a fish out of water—it doesn't make much sense and after a while it'll probably start to stink.
Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.
Remember science fairs? Well, BBDO's Digital Demo Day isn't like that at all. But there is the same feeling of discovery and excitement.
Hotspots.io was acquired by Twitter, the social analytics startup said on its website. The company officially joined Twitter's revenue engineering team on April 16 to focus on developing analytics tools for Twitter's advertising and publishing partners, Hostpost.io explained on a web post.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.